The Founding Team
Experience Across Live Events, Sports, and Tech
Principal + Credenza CEO
Sandy has held managerial and executive positions at five Fortune 500 companies and served as C-Level executive at three acquired startups. He has also founded startups in the Streaming Media, EdTech, and Live Event space.
Most recently, Sandy was founder and CEO of UPGRADED, a blockchain ticketing company that was acquired in 2018 by Live Nation/Ticketmaster. In addition to Macrodemic spinoff Credenza, Sandy is currently is Partner at Mindspring Capital.
Sandy has a BSEE & M.Eng from Cornell, a BA from Ithaca College, and an MBA from Wharton.
Principal + Rock Daisy CEO
Neil is a transformational strategist and revenue generation expert with experience in organizations ranging from $100-$600 million in revenues. Neil was an executive for the Los Angeles Angels from 2009-2020. In his last 6 seasons, he ran business operations for the Angels as Vice President where he was responsible for all revenue & operations across ticketing, suites, sponsorships, media sales & service, digital sales & service, social media, marketing, business analytics, game day entertainment as well as supporting concessions & merchandising.
He is a graduate of Colgate University with a BA in Economics.
Katie brings a wealth of sports management experience to Macrodemic. Having worked at numerous top-tier sports agencies, college football programs, and as an industry Consultant, Katie has a dynamic background in brand strategy and marketing, sponsorship development, campaign management, and operational logistics. Katie's professional experience includes time with the New York Red Bulls, Excel Sports Management, and Director of Player Engagement at Yale University.
Katie received her B.S. from Vanderbilt University and is currently a Master's candidate at Harvard University, specializing in Leadership Psychology.
Cutting-Edge Ideas. Future Companies.
SO WHAT IS IT YOU SAY YOU DO HERE?
We're a team of experienced executives and technologists who have a special perspective on the sports & live events industries. We think sports and live events are great,
but as veterans of the industry, we also see an infinite sea of opportunity. We identify the most exciting opportunities, incubate solutions in parallel, and test them in the market with our pilot partners.
When one clicks, we will spin it off into a company.
If it sounds like IdeaLab, it should.
LIVE EVENTS IN A PANDEMIC? ARE YOU SURE?
This is the perfect time. We hope to use the COVID recovery period to unobtrusively create new revenue streams, cut expenses, and bridge the sports world back to normal operations. In addition, there is a larger sea change that is going on in sports. Betting, Social Justice, Collectibles, eSports, NIL (Name, Image, Likeness), and 5G connectivity. Sports is reinventing itself and we want to be the change we wish to see in the sports world.
DO YOU INVEST IN EXISTING COMPANIES?
No, but we are partnering with startups to create hybrid products that accelerate our development and address specific industry needs, while helping them go to market more effectively. For funding, we recommend you reach out to Mindspring Capital, where Sandy is a General Partner.
DO YOU HAVE A TECHNICAL FOCUS?
No. We have founders who know the Blockchain well, but also have experience in big data, broadcast/streaming, web services, mobile, etc. Our goal is to start with the customer problem and incubate solutions. As Liam Neeson might say, we have a particular set of skills, skills we have acquired over very long careers. That's what we plan to bring to this critical inflection point in the sports & live events space.
HOW DO I COLLABORATE WITH YOU?
We are working with select teams/partners to help us pilot our nascent technologies to help us determine applicability and refine the offering. Our goal is to innovate in ways that our partners couldn't do on their own. Create solutions, fail fast, iterate quickly, and find the business models that will change the business. If you're interested in working with us, we'd love to talk.
HAVE YOU SHIPPED ANYTHING YET?
Our existing development is still under wraps, but just because we were tired of everyone asking us about NFTs, we decided to mint one to commermorate our first offsite meeting.
We didn't put a price on it because...well...how can you put a price on that?
But as for our real work, stay tuned and watch this space.