Cutting-Edge Ideas. Future Companies.

SO WHAT IS IT YOU SAY YOU DO HERE?

We're a team of experienced executives and technologists who have a special perspective on the sports & live events industries. We think sports and live events are great, but as veterans of the industry, we also see an infinite sea of opportunity. We identify the most exciting opportunities, incubate solutions in parallel, and test them in the market with our pilot partners. When one clicks, we will spin it off into a company.

If it sounds like IdeaLab, it should.

LIVE EVENTS IN A PANDEMIC? ARE YOU SURE?

This is the perfect time. We hope to use the COVID recovery period to unobtrusively create new revenue streams, cut expenses, and bridge the sports world back to normal operations. In addition, there is a larger sea change that is going on in sports. Betting, Social Justice, Collectibles, eSports, NIL (Name, Image, Likeness), and 5G connectivity. Sports is reinventing itself and we want to be the change we wish to see in the sports world.

DO YOU INVEST IN EXISTING COMPANIES?

No, but we are partnering with startups to create hybrid products that accelerate our development and address specific industry needs, while helping them go to market more effectively. For funding, we recommend you reach out to Mindspring Capital, where Sandy is a General Partner.

DO YOU HAVE A TECHNICAL FOCUS?

No. We have founders who know the Blockchain well, but also have experience in big data, broadcast/streaming, web services, mobile, etc. Our goal is to start with the customer problem and incubate solutions. As Liam Neeson might say, we have a particular set of skills, skills we have acquired over very long careers. That's what we plan to bring to this critical inflection point in the sports & live events space.

HOW DO I COLLABORATE WITH YOU?

We are working with select teams/partners to help us pilot our nascent technologies to help us determine applicability and refine the offering. Our goal is to innovate in ways that our partners couldn't do on their own. Create solutions, fail fast, iterate quickly, and find the business models that will change the business. If you're interested in working with us, we'd love to talk.

HAVE YOU SHIPPED ANYTHING YET?

Our existing development is still under wraps, but just because we were tired of everyone asking us about NFTs, we decided to mint one to commermorate our first offsite meeting. We didn't put a price on it because...well...how can you put a price on that?

But as for our real work, stay tuned and watch this space.

The Founding Team

Experience Across Live Events, Sports, and Tech


image

Sandy Khaund
CEO

Sandy is a serial entrepreneur and intrapreneur with 25 years experience across software development, product marketing, and business development. He has held managerial and executive positions at five Fortune 500 companies (including Intel, Microsoft, and Warner Media) and served as C-Level executive at three acquired startups (Piczo, Instadium, and UPGRADED). He has also founded startups in the Streaming Media, EdTech, and Live Event space.

Most recently, Sandy was founder and CEO of UPGRADED, a blockchain ticketing company that was acquired in 2018 by Live Nation/Ticketmaster, where he subsequently took on a role as Vice President & General Manager. Currently, he is General Partner at Mindspring Capital, a global sportstech VC & advisory firm, and is on the Board of Directors at the Maker Foundation, an organization developing "DeFi" technology for collateralization & stabilization of cryptocurrency on the Ethereum blockchain.

Sandy has a BSEE & M.Eng from Cornell, a BA from Ithaca College, and an MBA from Wharton.

image

image

Neil Viserto
Sales/Operations

Neil is a transformational strategist and revenue generation expert with experience in organizations ranging from $100-$600 million in revenues. Neil was an executive for the Los Angeles Angels from 2009-2020. In his last 6 seasons, he ran business operations for the Angels as Vice President where he was responsible for all revenue & operations across ticketing, suites, sponsorships, media sales & service, digital sales & service, social media, marketing, business analytics, game day entertainment as well as supporting concessions & merchandising. Prior to the Angels, Neil was VP of Sales & Marketing for SportsLink LA, where he launched the sports marketing division of the cable tv sales and marketing consortium. Neil was also VP – Broadcast & Marketing for the Washington Football Team, responsible for sponsorship and media agreements. Neil has held executive positons in the media business, including WJLA in Washington DC, KMEX in Los Angeles, and WABC in New York.

Neil began his career as an institutional broker for Noonan, Astley & Pearce. He is a graduate of Colgate University with a BA in Economics.

image

image

Korby Parnell
Product

Korby is an innovative product leader with a passion for developing innovative software applications that rock markets, change lives and inspire customer loyalty beyond reason. His experience spans ticketing, social software, data analytics and web services. Most recently, Korby was the Head of Product for UPGRADED, a blockchain ticketing company that was acquired in 2018 by Live Nation/Ticketmaster. Upon UPGRADED's acquisition, he took on a role as Senior Director for Blockchain Products and successfully integrated the Blockchain into Ticketmaster's legacy ticketing systems. Ultimately, Korby took over leadership for TM1 Sales, an enterprise app for Ticketmaster clients. He is also an angel investor and an advisor to early-stage startups.

Korby has held senior roles at across several tech companies, including Yahoo!, MySpace, DS-IQ, and Microsoft (where he published two patents).

He is a former Planning Commissioner for the City of Redmond, WA and holds a BA in Politics from the University of Puget Sound.

image


Macrodemic - Venture Studio


Want to learn more?

Send us a mail at info@macrodemic.com.

© 2021 Macrodemic